Proposals that light up when they're signed.

Proposals, contracts and e-signature for freelancers and small studios. Each deal brightens as your client reads, picks add-ons and signs.

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PROPOSAL 014

Draft

Brand refresh for Larkspur Coffee

Ines Marlowe Studio, for Mara Lindqvist

Discovery and brand audit$2,400
Logo and identity system$4,800
Brand guidelines$1,800
Motion pack, add-on+$1,200

Total$9,000

Mara LindqvistSignature

For the studio of one, and the studio of twelve.

Designers, developers, photographers and small agencies use LightSigned to turn a good call into a signed project the same day.

One link: Your client reads, picks add-ons, signs and pays in one place.
No client login: Nothing to install, no account to make. It opens on any phone.
Every page timed: You see what they read before you pick up the phone.

A freelance designer working on a laptop at a home studio desk

Two people at a small studio choosing materials at a worktable

See which deals are glowing, and which are going dark.

The brighter the row, the closer it is to paid. A row that dims is the follow-up to send today.

Out with clients $22,600

Signed $19,700

Waiting for your clients...

Lay out the pages. Price it once.

Line items, quantities and add-ons your client can tick themselves. Change the editor and watch their page update beside it.

You, in the editor

Draft

Discovery and brand audit$2,400
Logo and identity system$4,800
Packaging, per blend$900 x 33
Motion pack$1,200, client can add it
Social launch kit$1,500, client can add it

Discount0%

Up to 15% goes out as is. Above that, the owner approves first.

PROPOSAL 014

Your client, in the browser

Brand refresh for Larkspur

Discovery and brand audit$2,400
Logo and identity system$4,800
Packaging, per blend x 3$2,700
Motion pack$1,200
Social launch kit$1,500

Total$11,100

Hands checking film strips on a light table with a loupe

Know what they read before you call.

Each page of your proposal is a slide on the table. The light behind it is how long your client stayed there.

PAGE 1CoverBrand refresh for Larkspur Coffee. Proposal 014.0:12on this page
PAGE 2About usA two-person studio in Brooklyn, nine years in.0:20on this page
PAGE 3ScopeAudit, identity, packaging for three blends.2:42on this page
PAGE 4TimelineSix weeks, first review at the end of week two.0:48on this page
PAGE 5Pricing$10,200, with the motion pack as an add-on.4:11on this page
PAGE 6Terms50% to start, 50% on handover, net 14.0:30on this page

Opened 3 times. Last open 2 hours ago.

Four minutes on pricing and none on terms. Call about the budget, not the contract.

Start from a page that already works.

Five free templates with the sections clients expect and the wording that gets them signed.

Use them free

PROPOSAL4 to 7 pages
Win the project
1. 01CoverProject name, client name, your name, the date and a proposal number. A number makes it easy to refer to later ("about proposal 014").
2. 02The situation, in their wordsTwo or three sentences that restate the problem the client described on the call. Use their words, not your jargon. If they read this and nod, the rest of the proposal is already easier.
3. 03What you will deliverList the deliverables as concrete things the client will receive, not activities. "A 40-page brand guideline PDF" beats "brand strategy work".
4. 04How the project runsA simple timeline in weeks, with the moments the client needs to show up: kickoff, reviews and sign-off. This sets expectations about their time as well as yours.
5. 05Price and optionsOne fixed price for the core scope, then optional add-ons the client can tick. Options shift the question from "yes or no?" to "which version?" and raise the average deal size. Keep it to three add-ons at most.
ProposalDesigners
CONTRACT3 to 5 pages
A plain-English services agreement for client work.
1. 01Parties and dateThe legal names of both businesses, their addresses and the effective date. Use the registered company name, not the brand name, if they differ.
2. 02Services and deliverablesRefer to the accepted proposal or statement of work rather than repeating it. That keeps one source of truth for the scope.
3. 03Fees and paymentTotal fee, deposit, milestones, due dates and what happens when an invoice is late. A deposit before work starts is standard and reasonable.
4. 04Revisions and changesHow many rounds of revisions are included and how extra work is priced. Name the process: a written change request, a quote, an approval.
5. 05Client responsibilitiesWhat you need from the client and by when: content, feedback, access, a single decision maker. Note that delays on their side move the timeline.
ContractFreelancers and small agencies starting a client project
STATEMENT OF WORK2 to 4 pages
Pin down one project
1. 01Reference and partiesName the master agreement this SOW falls under, the SOW number and the project name.
2. 02ObjectivesWhy the project exists, in one paragraph, with a measurable outcome where possible.
3. 03DeliverablesEvery tangible output, each with a short description. If it is not listed here, it is not in scope.
4. 04Milestones and timelineDates or week numbers for each milestone, and who signs it off.
5. 05Acceptance criteriaHow each deliverable is reviewed and what counts as accepted, including the review window. Silence after the window can count as acceptance.
Statement of WorkAgencies and consultants working under a master services agreement
INVOICE1 page
Get paid on time
1. 01Your detailsYour business name, address, email and tax ID if you have one. Use the same legal name as on the contract.
2. 02Client detailsThe client's legal company name and billing address, plus the person or department the invoice goes to. Ask for a purchase order number if they use them.
3. 03Invoice number and datesA unique, sequential number, the issue date and an actual due date. "Due November 28" gets paid sooner than "Net 30".
4. 04Line itemsWhat the payment is for, matching the proposal or SOW wording, with quantity, rate and amount. Reference the proposal number so the client can match it to the approval.
5. 05TotalsSubtotal, any discount, tax where it applies, and the total due, with the currency stated.
InvoiceFreelancers and studios billing projects
CREATIVE BRIEF1 to 2 pages
Agree on the problem before anyone opens a design file.
1. 01BackgroundWhat is happening in the business that makes this project necessary right now. Two or three sentences.
2. 02ObjectiveThe one thing the work must do, ideally measurable.
3. 03AudienceWho you are talking to, what they believe today and what you want them to believe after. Be specific: a person, not a demographic.
4. 04Single-minded messageThe one thing the audience should remember. If you need "and", you have two messages.
5. 05Proof pointsFacts that make the message believable: awards, numbers, ingredients, process.
Creative BriefStudios and marketing teams kicking off brand

Pay for the lamp, not the paperwork.

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3 proposals a month
Proposal, contract and invoice templates
E-signature and PDF export
Opened alerts on the console

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For a studio with a proposal out every week.

$24per seat, month

Unlimited proposals and contracts
Client add-ons and quantities
Reading time per page
Invoices with online payment
Content library and client portal

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For teams with an owner, approvals and a CRM.

$40per seat, month

Everything in Studio
Approval rules and roles
HubSpot, Salesforce and Pipedrive sync
Shared templates and branding
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US dollars per seat, cancel any time. Clients never pay or need an account. Sending opens after a short account check by a person.

Questions

No. They get one link. They read the proposal, tick the add-ons they want, sign with a finger or a mouse and pay the deposit, all in the browser.
Yes, in the United States under the federal ESIGN Act and New York's Electronic Signatures and Records Act. Every signed proposal keeps a record of who signed, when and from where.
Each deal is lit by how far it got: a draft is barely lit, a sent proposal glows faintly, an opened one brighter, a signed or paid one fully. A sent proposal nobody opened for days dims and is marked fading, so you know who to follow up.
Yes. You see every open and the time spent on each page, so you know whether they stayed on pricing or on terms before you pick up the phone.
Proposals go to your clients under your name. A person checks each new account, usually within one business day, so nobody can send a fake one that looks like yours.
Yes. Start from our proposal, contract, statement of work, invoice or creative brief outline, or paste your own text into blocks and save it as a template.

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Questions about a proposal, a client or account verification. We reply within one business day.

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Phone: (212) 555-0123
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